Finopotamus
By W.B. King
Special edition celebrating Women’s History Month 2024! Stay tuned for more intriguing profiles throughout the month.
“At the time, there was an explosion of principled approaches such as Agile, Scrum, SixSigma and PMP,” she told Finopotamus. “While these are still in use today, there is a more flexible approach to the systems to ensure they are working depending on where a company is in its lifecycle.”
Prior to becoming SWIVEL Transactions, LLC COO in 2023, Crocker held a number of positions, including program management manager, head of PMO, at Microsoft, and later served on Box’s global operations program management leadership team. Most recently, she was Meta’s global head of payments operations.
Over these many years, she noted that both technologies and executive leadership philosophies have changed.
Amanda Crocker
“From a management style perspective, there is a larger focus on how every individual can contribute to having a meaningful impact on the company and the communities served,” she continued. “Early in my career, the focus was on strict controls and staying within a process lane. Companies have since learned that employees who feel they are connected to the organization and able to influence outcomes are more fulfilled and committed long term.”
As a result of these experiences, Crocker looks for opportunities to mentor women new to the field or already many steps into their professional journey.
“I work every day to ensure that I am paying it forward with all those around me, with my personal goal being to leave every team in a better place,” she continued. “I spend time mentoring, highlighting impactful women, being an ally and pushing our organization to prioritize DEI efforts.”
Providing Streamlined Support
With more than 800 financial institutions as clients, many of which are credit unions, Crocker said SWIVEL, a wholly owned subsidiary of SWBC, provides businesses and individuals a wide range of services, including insurance, mortgages, wealth management, and employee benefits, among other offerings.
To ensure these services track with the latest tech in the market, her team takes a streamlined approach to investigating and adopting new platforms.
“SWIVEL’s relationships with our 800-plus credit union partners have allowed us to provide secure transactions for payments, funding, collections and more,” she continued. “Additionally, we have numerous integrations with many different platforms and solutions that are critical to credit union infrastructure, enabling further efficiency and better operations.”
